That said, this particular truck has done nothing wrong, aside from a few inspired design flaws. First off, a half-hearted attempt has been made to give the flavors an NYC theme, which range from the reasonable (The SoHo, Brooklyn Bridge) to the puzzling (perhaps unwise to create a flavor association with the fume-choked tube of the Midtown Tunnel), and the irritatingly ingratiating (‘Freedom Tower,’ which is not the official name of One World Trade Center and needs to vamoose before it sticks). None of this really matters, however, since like the specter of eternal winter that awaits dwellers of both Earth and Westeros, a giant, sprinkle-spattered cone looms, already having swallowed the entire leftward section of the truck.
I do not eat much frozen yogurt, and while I do cohabitate with someone who consumes a fairly reasonable quantity of the stuff, I don’t foresee Fro Yo Landscapes becoming a recurring feature. As a whole, these dispensers of suspiciously low-calorie treats seem to lack the right mixture of flashy personal branding, outsized ambition, and blatant disregard for spatial coherence that marks this city’s best deli tableaux. Consider, then, this to be a seasonal treat. This particular YoGo truck is regularly parked in front of the Brooklyn Museum, and while its pink-hued exterior might paint it as friendlier than the average Mr. Softee, that innocuousness hides a heart as cold as any other frozen-goods purveyor. See also, for more illumination on the dangers of ice cream purchasing, this seven-year-old post from a since-abandoned blog project.
That said, this particular truck has done nothing wrong, aside from a few inspired design flaws. First off, a half-hearted attempt has been made to give the flavors an NYC theme, which range from the reasonable (The SoHo, Brooklyn Bridge) to the puzzling (perhaps unwise to create a flavor association with the fume-choked tube of the Midtown Tunnel), and the irritatingly ingratiating (‘Freedom Tower,’ which is not the official name of One World Trade Center and needs to vamoose before it sticks). None of this really matters, however, since like the specter of eternal winter that awaits dwellers of both Earth and Westeros, a giant, sprinkle-spattered cone looms, already having swallowed the entire leftward section of the truck.
0 Comments
Leave a Reply. |
The coded language of snacks, sandwiches and seasonings, in NYC and beyond.
Archives
February 2022
Categories
All
|