The term Rastafarian invokes a whole lot of cultural associations - primarily reggae, dreads and those baggy tri-colored hats - but ‘natural eating’ likely isn’t one of them. Yet the Ital (pronounced ‘eye-tal’, as in ‘eye-talian’) diet is as important to the traditional Rasta lifestyle as the famous ganja use or Babylon and Zion, its focus on fresh, basic ingredients exemplifying the movement’s back-to-the-land approach. Impressively forward thinking, the group’s original 1930s regimen prized purity over processed ingredients: substituting sea for table salt, fresh produce for canned, eliminating dried, pickled or otherwise preserved foods. This doubled as a rejection of the Western values early proponents saw as corroding traditional Jamaican culture, and jibes with the religion’s separatist bent, heavily inspired by Marcus Garvey’s Pan-African philosophy. Early Rastas sought to slough off the shackles of a colonial system by looking toward role models other than their reviled British overlords, landing most singularly on Ethiopian king Haile Selassie, who became viewed as a quasi-deity. This meant the rejection of imported convenience products and modern chemicals and a renewed focus on the fruits of their own island - fruit, vegetables and fish - while introducing health foods like tofu and soymilk, which in the early days of the movement were produced by Rastas themselves, befitting their interest in rustic self-sufficiency.
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Underhill Avenue, Prospect Heights, Brooklyn: A vertically-stretched tableau of fancy foods decorates the exterior of this organic-food-themed deli, ghostly snack apparitions layered over the landscape of an old neighborhood.
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The coded language of snacks, sandwiches and seasonings, in NYC and beyond.
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